Shaping Lives, Strengthening Foundations
Shaping Lives, Strengthening Foundations
Who We Are

Krafterrz is a professionally managed, training & consultancy enterprise, launched in April 2015.

At Krafterrz, we believe in a customized approach not only towards our clients, but also while designing & delivering solutions which are relatable to the targeted personnel in any organization.

Our main forte - An open mind for a thorough understanding of the concerned business, and over a 3 decade-rich experience in the domains of Pharmaceutical Sales, Marketing and Training.

What We Do

We offer customized modules for development of various soft skills.

We develop & deliver customized Leadership Development Programs and offer professional support to executives through a team of qualified and experienced coaches.

We provide consultancy & support for designing modules to create awareness about the basics of Marketing amongst the sales personnel and also equip the Marketing teams for rolling out their Marketing Campaigns by developing promotional tools such as VA, LBLs, Product Monographs and Medical/Scientific content for print or CME programs.

We also provide holistic awareness on various risk factors & lifestyle management to help professionals lead a healthier life.

Proprietor Profile
Sunil M. Bajaj

Founder, Director

  • Work Experience
    • Dedicated & Committed professional with 3 decades of experience in the pharmaceutical industry (since 7th July 1984).
    • Worked in Sales as a Professional Service Representative (Kolkata & Mumbai), Field Sales Officer (Mumbai), Area Manager (Mumbai), Regional Manager (Tamil Nadu & Mumbai), Divisional Sales Manager (Mumbai & Gujarat).
    • Worked in Marketing (Domestic & International); was the head of The All-India Scientific Team (S-Team) of 50+ Scientific Business Officers & Managers from April 2000 - March 2003. Later, worked as the Marketing Head & Training Support for various International Markets (South East Asia, Middle East, Africa and Eastern Europe).
    • Also worked as a Project Manager in the New Product Development at Dr. Reddy's from 2003 for a couple of years.
    • Had been a contributing member of the eNable (Sales - Training) team for the field force of Dr. Reddy's India Sales Team (Frontline, First line & Second line Managers) since April 2007.
    • During my stint as a Team Lead at eNable, I was selected for developing the Training & Certification program for the Supply Chain Teams across all businesses of Dr. Reddy's, through the project called PACE.
      Developed the entire 3-tier program, and built a team of trainers for each of the specific modules, before handing over the same to the Corporate L&D for its smooth conduction thereafter.
  • Core Competencies
    • Industry Knowledge
    • Business Acumen
    • Communication & Influential Skills
    • Technology Literacy
    • Knowledge Management
    • Training Need Identification
    • Content Designing & Development
    • Training Delivery
    • Coaching
    • Emotional Intelligence
    • Prudence
    • Courage to take Calculated Risks
  • Recognitions & Achievements
    • Had been a consistent achiever of sales targets with focus on people development, so much so, that there was zero attrition in my team, for a significant time, at a place as competitive as Mumbai.
      Personnel reporting to me also kept growing in their career, with every career advancement of mine.
    • Was declared as the best Divisional Sales Manager for the fiscal year 1999-2000.
    • Have excelled in every role thereafter too, be it Marketing, Project Management or Training.
    • Have been appreciated for enabling learning orientation while maintaining focus on quality.
    • Was a contributing member of the eNable - Sales Training team which was shortlisted for Achievers' Road Show Celebrations 2013 for the nomination titled ``eNabling On-Demand Learning, Empowering Field Sales Manager.''
  • Publications
Thought for The Day
Contact Us
Other Ways to Reach Us
Regd. Office
402, Pavana Residency, Plot No. 52, Gauthami Enclave, Kondapur, Hyderabad-500084, TS, India
+91 9989997151